In an effort to draw attention to the new Sherwin-Williams store location in midtown Sacramento I have put together a Facebook page for it. Facebook is the fastest, easiest, and most cost efficient way to reach the public. By posting a Facebook page we have a public stage to announce upcoming events and specials, along with information about our products and tips for do-it-yourselfers. It also gives us a forum where our customers can leave comments and suggestions, which helps to solidify our relationships with clientele. Any time someone clicks Like on the SWSacramento Facebook page, they become able to see updates to our status, and all their friends can see what they have Liked. There is simply no better way to declare our arrival. The store is set to open on February 13th, 2012, and I anticipate a welcome response from Sacramento.